Excerpted from a press release.
BARK is expanding its consumables business with the launch of its first full collection of seven unique dog treat flavors. Snack Packs from BARK feature treats inspired by classic breakfast cereals with corresponding mascots and surprises in each box. The treat collection, including four flagship 10-ounce boxes and three resealable 10-ounce bags, is available now at Target stores, on target.com and on bark.co.
Using new recipes developed by BARK’s team of dog food experts and nutritionists, the collection offers a variety of meat and allergy-friendly options in crunchy and soft textures, and all are gluten-free. artificial preservatives, corn and soy:
- Frosted Socks: Crunchy, yogurt berry dog treats made with real fruit and yogurt
- Fruity Toot Loops: Crunchy, mixed berry dog treats made with real fruit and wholesome grains
- Go Nuttys: Honey peanut flavored soft-baked dog treats made with wholesome grains
- Lucky Duckies: A turducken recipe soft-baked dog treat packed with protein
- Clucky Nuggy Yums: Chicken nugget recipe soft-baked dog treat packed with protein and healthy grains
- Beefy Meat Hunks: Tender and meaty beef recipe dog treats packed with protein and healthy grains
- Porky Meat Hunks: Tender and fatty pork recipe dog treats packed with protein and healthy grains
Designed by BARK’s in-house design team, the Snack Pack product packaging is said to be reminiscent of ’80s and ’90s cereal boxes, with interactive activities on the back of each box to engage with dogs and dog parents. Each package also includes a QR code, which reveals a chance to win fun prizes for customers including a free year’s BarkBox, Super Chewer or BARK Bright subscription, free toys and treats and other surprises.
To coincide with the treats, BARK is releasing plush dog toy versions of each treat’s mascot, including Jim Sock, Tooty the Toot, Goober B. Nutty, Lucky McDuck, Old Goldie and Hunk Stickman, each for sale separately. BARK designed each mascot character with its own storyline and relationship with the dogs and their treats, extending the experience beyond mealtime to playtime.
BARK said it is prioritizing the growth of its consumables business by 2024.
“We’re excited to dive deeper into consumables with the launch of The Snack Pack, which will build on our growing consumables footprint in both retail and direct-to-consumer channels,” said Matt Meeker, cofounder and CEO of BARK. “BARK’s success starts with our subscription boxes, which deliver best-in-class and original toys, quality treats and entertaining themes that bring joy to millions of dogs and their parents. We’re bringing both fun and innovation to the retail pet aisles to introduce more dog parents to BARK and our growing product portfolio.”
