Author: Tanvi Joshi

Canadian dog brand Earth Rated has embarked on a transformational journey, partnering with design agency Layer to redefine its identity and expand its product line. The result is a clean and simple rebrand that not only emphasizes recycling and natural products but also introduces a captivating range of sustainable dog toys. This extensive two-year project represents a commitment to holistic design, incorporating sustainability into every aspect of the brand. Designers: Earth Rated, Layer Design (Benjamin Hubert) At the heart of the rebrand is a simple yet effective brandmark that captures the playful essence of Earth Rated. The brand name, expressed…