Author: Nicole Kerwin

CHRÁŠŤANY, CZECH REPUBLIC — VAFO Group has launched a new product line: Brit Care Cat Soups. According to the company, the line marks a significant expansion in its product portfolio as it seeks to bring home feline hydration.The new line of Brit Care Cat Soups aims to provide additional hydration to cats, especially picky eaters. According to VAFO, soups can significantly increase the water level in a cat’s body, which supports urinary health and general well-being.In addition to supporting hydration, Brit Care Cat Soups come in a variety of flavors — Salmon, Chicken, Tuna, Turkey and Duck — to serve…

COSSÉ-LE-VIVIEN, FRANCE — On Feb. 15, Oterra debuted an innovative biomass boiler at its Cossé-le-Vivien site, accelerating its decarbonization efforts. According to Oterra, the biomass boiler will allow it to reduce Scope 1 emissions and contribute to the company’s sustainability.The Cossé-le-Vivien site was founded in 1929 and specializes in the production of colors from natural sources. The new 3.5 MW biomass boiler will help the company reduce its CO2e emissions by more than 3,000 tons annually, according to Oterra.The biomass boiler covers more than 82% of the site’s steam requirements, in addition to a new gas steam boiler providing backup…

OAK CREEK, WIS. — On Feb. 7, Stella & Chewy’s launched its new dental treats for dogs, called Dental Delights. According to the company, the product serves as a fun and engaging treatment that is clinically proven to help control plaque and tartar, supporting oral health.According to the American Veterinary Dental Society, more than 80% of dogs show signs of some oral disease by age three. Additionally, dental disease is one of the most common medical conditions veterinarians see, according to Angie Krause, DVM, CVA, CCRT at Boulder Holistic Health and Stella & Chewy’s veterinary partner.”As a veterinarian, I strongly…

VILANOVA DE AROUSA, SPAIN — Spanish pet food manufacturer Nugape Pet Food has launched its new brand: Danna Pet Food. The new brand will position itself in the premium segment, offering formulas for cats and dogs.Danna Pet Food’s slogan — “True to quality” — highlights the new brand’s commitment to quality throughout its product line, helping pet parents support the overall well-being of pets. The brand will offer a variety of customized formulas specific to each pet’s breed, size, physical condition and special nutritional needs.Currently, Danna Pet Food has two product lines: Grain Free and Supreme. The Grain Free line…

ATLANTA — Personalization, naturalization and sustainability — these are the key, emerging trends to keep an eye on, according to Lynn Dornblaser, director of innovation and insight at Mintel. During the International Production & Processing Expo (IPPE), Dornblaser spoke about these trends seen throughout the pet food industry at the American Feed Industry Association’s (AFIA) 2024 Pet Food Conference on Jan. 30.Dornblaser began his presentation by briefly sharing insights on new nutritional products entering the market, revealing the dog and cat food market shows more innovation and brand strength compared to the food industry. and human drink. Breaking down into…

CONCORD, CALIF. — California pet retailer Pet Food Express has released the results of its 2023 impact program, detailing that it extended more than $1.3 million in financial support and facilitated the adoption of thousands of pets to champion animal welfare.Through its commitment to “paw-lanthropy,” the retailer has been involved in pet welfare efforts statewide, spearheaded financial contributions, supported rescue and foster programs, and hosted 4,042 events in adoption and non-adoption across its 65-store network.The retailer kicks off its impact year with its flagship event: Pet Food Express Pet Fair. The event facilitated 8,443 animal adoptions and raised more than…

LIVONIA, MICH. — Pet retailers Pet Supplies Plus (PSP) and Wag N’ Wash are embarking on significant growth in the coming year. According to retailers, the pet industry is set to be worth nearly $275 billion by 2030, providing an opportunity for every franchise.PSP became the largest pet retail franchise in North America, according to the company, and ended 2023 with 83 franchise agreements. Wag N’ Wash secured 12 deals throughout the year, doubling its number of stores since PSP’s acquisition in 2022.”Reflecting on the year, the key to our success was building a strong track record, tremendous passion of…

NEW YORK — Product of the Year USA, a consumer-voted awards program dedicated to product innovation, announced the winners of the 2024 Product of the Year Awards in early February, recognizing 46 brands and products across the food and beverage, personal care, household products and pet care industries. Among the winners, Pets Best Life’s Yummy Combs® brand was named Dog Treat Product of the Year.The awards are determined by a national study of 40,000 American consumers in collaboration with Kantar. Product of the Year aims to recognize innovation and support consumers as a trusted guide for the best new products…

SAN DIEGO — On Feb. 13, Petco Health and Wellness Company, Inc. announced. the appointment of Holly May as chief human resources officer (CHRO), effective February 4. According to Petco, May will drive its HR strategy to drive revenue growth and performance, while also advancing the company’s mission to improve the lives of pets, pet parents and Petco partners.May has extensive expertise and two decades of experience in human resources with a previous career in developing innovative programs, policies and practices. According to Petco, he is a supporter of fair and progressive HR policies, as well as mental health support…

NOVATO, CALIF. — On Feb. 12, PetWise, Inc. announced. the appointment of E. McDowell “Mac” Tillman as chief executive officer, effective February 5. Tillman succeeds Kevin Fick, who has served as CEO since 2012 and has been elevated to a new role within the board of directors by PetWise.Tillman brings more than 25 years of enterprise-level experience to PetWise, leading high-performing teams and driving brand growth in the Consumer Product Goods and pet care industries. He most recently served as chief executive officer of Alete Active Nutrition, where he helped grow four brands and triple annual revenue in three years.…