Author: Nicolas Vega

“Barbie” isn’t just the biggest ticket of the summer, it’s also the hottest merch money can buy. The marketing team behind the upcoming Margo Robbie movie has unleashed a tsunami of branded partnerships, from Barbie-themed nail polish and roller skates to fashion collabs, dog clothes and ice cream flavors. In fact, the marketing efforts for the film received more attention in some social media circles than the film itself thanks in part to stunts like free Airbnb stays in Barbie’s Malibu DreamHouse.The driving force behind the promotional campaign is “the nature of the brand,” says Matthew Quint, a brand expert…