The co-founders of a West Yorkshire-based pet food business, who turned down a Dragons’ Den offer in 2014, now employ more than 70 people with their sights set on further growth . Dan Valdur-Eha and Mathew Cockroft launched the business in 2012 with a £300 Calderdale Council grant and overdraft. The business, which operates from a base in Cleckheaton, has sold more than 30 million dog meals and is on track to double in size this year. It was shortlisted in the Fast Growth Business category of this year’s Yorkshire Business of the Year awards. Pure got its big break…
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