Author: Mark Samuels

Last year, diginomica looked at how pet food supplier freshpet overhauled its traditional comms channels to improve engagement with its customers, AKA pet parents. Flash forward six months and work continues with the latest development being a push to create more flexible experiences for pets and parents. The aim is to enable more personalization in the form of Freshpet’s Custom Food proposition. These allow customers to order the best recipes for their pet’s needs, in the right quantities, to meet the specifications of their meal plans, which can be developed based on several factors, including a pet’s sex, age, weight…