Author: Kristina Zagame

Examining US Bureau of Labor Statistics (BLS) data gives us a snapshot of pet spending trends by demographics. Pet Spending by Generation Despite millennials holding the pet-obsessed stereotype, BLS data shows they actually spend less on their fur babies each year ($731) than Generation X ($866) and boomers ($793) ) on average. Although Generation X spends the most money on their pets, they spend the least amount compared to income at just 0.68%. Baby Boomers spend more at 0.96% of their income. Meanwhile, despite a nearly $400 difference in actual spending, millennials and the Silent Generation spend similar proportions of…