Author: Judy Mottl

Freshpet sought a better way to provide high-touch service to consumers. At the same time, the pet food brand wants to streamline workflow processes, have complete visibility into every parent conversation and track every inquiry.Jan. 30, 2024 | by Judy Mottl — Editor, RetailCustomerExperience.com and RewardsThatMatter.comConnecting and engaging with customers is a key, if not the leading, element to success in the competitive pet food industry.By 2022, $136.8 billion will be spent on pets in the US with pet food and treats worth $58.1 billion, according to the American Pet Products Association.Freshpet, which makes fresh food for cats and dogs,…