Author: Johanna Thomson

In a testament to how important pet owners are, research conducted by consumer intelligence platform Vypr shows that the majority of dog owners say they would put their pet first and lose their own food Other sacrifices include not having take-aways, not buying clothes, not going to the pub and giving up gym membership. Cats are well-loved, with 30% of owners willing to skip meals and treats to feed their feline friend. Premium productsAside from this adoration, pet care is one of the last categories where consumers say they will look at their savings, giving retailers an opportunity to align…