Author: Jenn McMillen

4 Pet Projects in Retail That Show a Lot About People Is the retail pet sector growing faster than the pet population? These partnerships, rewards program strategies, and engaging services can test industry training. By Jenn McMillen How much do Americans spend on non-human family members? Put it this way: If everyone put lipstick on their pigs, they might spend as much on beauty products as they do on their pets. Nearly 87 million American households – 66% – include pets as members. And every year, the amount they spend on their furry, feathered and scaly friends grows like goldfish…

program on a two-tiered platform. Free Vital Care Core tier members get complimentary grooming, free bags of pet food and an app-based dashboard for pet care management. Its fee-based Vital Care Premier tier offers a 20% discount on repairs, unlimited regular vet exams and $15 in monthly rewards.Photo courtesy of Petco How much do Americans spend on non-human family members? Put it this way: If everyone put lipstick on their pigs, they might spend as much on beauty products as they do on their pets. Nearly 87 million American households – 66% – include pets as members. And every year,…