Author: Jaroslaw Adamowski
French producer Natura Plus Ultra Pet Food, a direct-to-consumer business, plans to increase its production capabilities amid rising sales, according to a senior company representative.Matthieu Wincker, president and founder of Natura Plus Ultra Pet Food, said Petfoodindustriya.com the business continues to increase sales of its brand, Ultra Premium Direct, every year. This year, the company will launch a project to add 750 square meters (8,073 square feet) to its office, but also expand the floorspace of its factory in Estillac, in the southwest of the country, Wincker said.”On the plant side, the fourth expansion project will begin in 2024, bringing…
Ukrainian producer Kormotech has adopted a new growth strategy, aiming to become one of the top 30 pet food producers in the world by 2028.”Kormotech plans to surpass more than 20 global companies within five years, when the expansion of production in Lithuania is fully launched,” the company said in a statement issued on Petfoodindustriya.com. “Currently, [local subsidiary] Kormotech UAB Lithuania operates a modern robotics plant in the economic zone of Kėdainiai. The construction of four new production lines is planned for the years 2025 to 2028 with the support of [the country’s foreign investment agency] Invest in Lithuania.”Under the…
Amid rising demand for its offering, UK insect-based pet treat manufacturer Mr. Bug is preparing to launch two new products and plans to expand its manufacturing capacities later this year, according to a senior company representative.Conal Cunningham, the company’s cofounder, said Petfoodindustriya.com with Mr Bug’s first product being mealworm-based Bug Bites dog treats, offered in four flavours. “Only natural ingredients are used and the mealworm protein is bred on our farm in Devon,” says Cunningham. “We are the only company in the UK currently producing this, ensuring our products are of the highest quality. Not only is mealworm protein delicious,…
Portuguese retailer Sonae is leading a group of investors that has filed an offer worth €868 million (US$936 million) to take over Finland’s pet care specialist Musti Group. “As part of the strategy to grow and internationalize its retail portfolio, Sonae has decided to strengthen its presence in the pet care retail sector by acquiring Musti, where it already has a minority position developed in months ago,” Sonae said in a statement.”The takeover bid valued the company at €868 million, in terms of equity and was made jointly by two directors and the CEO of Musti,” the Portuguese retailer said.The…
French pet food maker Pepette is finishing construction work on a new plant in the country’s Centre-Val de Loire region, and has recently added new products to its portfolio, according to a senior company representative. Said Marine Thersiquel, founder and chief executive of Pepette Petfoodindustriya.com the facility is equipped with a total surface of 1,500 square meters (16,150 square feet). “We will launch in early March,” he said. “We have also expanded our offering of snacks for dogs with three additional products.”In 2022, Pepette collected around €6 million (US$6.5 million) from a group of investors to build its new plant.…
French pet food manufacturer Natura Plus Ultra Pet Food managed to expand its sales to €55.6 million (US$61.1 million) in 2023, an increase of about 43% compared to the previous year. The business expects to further raise its revenues by 2024 and is poised to introduce several new pet food products, according to a senior company representative.Matthieu Wincker, the president and founder of Natura Plus Ultra Pet Food, said Petfoodindustriya.com in a statement, the company’s brand, Ultra Premium Direct, will release a new natural recipe that will expand its grain-free range this February. This product will be made with “the…