Author: Hilary Osborne

“New improved recipe!” “Now there’s more cheese”. Manufacturers and retailers have long been quick to announce some changes to their products, but there are others they’d rather you didn’t notice. The smaller that pack size and changes in ingredients to reduce the cost of production – both undisclosed – face the consumer, but unless you look closely you might not know. That’s the intention.There are packs of butter that have shrunk from 250g to 200g without advertising the change, catching bakers in the process; the shrinking pet food pouches that have left cat owners wondering why their moggies are meowing…