Author: Gwen Ridler

The development of the brand followed Rashid’s own struggle to find a high-quality halal pet food for his cats, after realizing that he was forbidden to buy or bring into his home non-halal products. Halal – even if they are not for his consumption.After failing to find a UK manufacturing partner who could guarantee that halal ingredients would not be separated from their non-Halal counterparts, Rashid traveled to Malaysia – a country whose predominant religion is Islam – to find a partner who can do’Inspired to act'”After facing the frustration of finding quality halal cat food for my own beloved…