February 27, 2024 8:07 AM | 3 minutes of reading Millennials and their “fur babies” are at the center of modern society. As millennials increasingly delay major life milestones like marriage, children and buying a home, pets seem to be left out. By 2024, 66% of American households will own a pet, and more than half of pet owners consider their pet to be as much a part of the family as human family members. Isolation during the pandemic has dramatically increased pet ownership, with 78% of surveyed pet owners getting a pet during the pandemic. However, the increase in…
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