Author: Eric Bandholz

Josh Paulson took over his grandfather’s pet accessories company in 2015 when it was losing $25,000 a month. After three months, it broke. The company, Quality Cage, makes products for pet owners and veterinarians. When Paulson arrived, the company had 2,000 SKUs across multiple pet verticals. Focusing on chinchillas provided a lasting turnaround. “We niched down to just chinchilla products,” he told me. Paulson and I recently discussed his journey, addressing custom manufacturing, organic marketing, and more. The full audio of our conversation is embedded below. The transcript has been edited for clarity and length. Eric Bandholz: What are you…