Author: Ed Devlin

Pet treat supplier Sniffers Pet Care has secured an £850k investment from private equity backer Traditum to boost production at its Yorkshire factory. Based near Halifax, the business provides natural pet treats for the likes of Pets at Home and Jollyes under its challenger brand NAW. The range is made from 100% air-dried animal parts, which the company says would normally be wasted. It is now stocked by Ocado, as well as a range of independent and specialist retailers, with the brand due to be unveiled at Crufts later this month. The subsequent funding comes after Traditum backed Sniffers with…