Author: Daniel Milroy Maher

New York-based pet accessories brand Lunge has teamed up with design agency Porto Rocha to create an identity that lives up to the promise of its products. Looking to disrupt the pet category, Lunge’s luxury pet accessories, designed in New York and made in Brazil, blend premium materials with playful design. While pet brands typically pay more attention to design these days, Lunge’s sleek identity bucks fashion trends. Lunge founder Nicholas Schröder tasked the Porta Rocha team with designing an identity that could reflect the forward-thinking nature of the brand, and encapsulate the balance between premium and playfulness found in…