Author: Cynera Rodricks
Mars Incorporated announced that Natalia Ball has been appointed as global chief growth officer of Pet Nutrition effective April 1. Ball will lead the growth agenda of beloved global brands including Pedigree, IAMS, Cesar, Whiskas, Sheba, Temptations, Nutro and Greenies. Ball brings more than 20 years of experience as a global business leader to the role, specializing in brand development and innovation. Serving more than 400 million pets and their pet parents, Ball will fuel further growth across the portfolio by driving the marketing, sales and innovation that pets love. By working with Mars’ partner agencies, Ball will develop “leading…
Pet nutrition brand Brit has introduced its latest innovation in cat snacks, Brit Care Cat Raw Treats. The new range of treats can be served as a standalone snack, or as a topper to your cat’s kibbles. These treats are completely natural, with no artificial preservatives, flavors, colorants, or added salt and are available in 40 g packs and include the following varieties: Brit Care Cat Raw Treat Kitten (chicken and salmon with probiotics): These treats contain probiotics, omega-3 fatty acids, and whey to support healthy brain and eye development, skin health and coat, and general growth. Brit Care Cat…
Yorkshire-based pet food company Inspired Pet Nutrition (IPN) has announced an investment of over £30m in new technologies designed to significantly expand its technical capability, potential product range and capacity to its regional factories. IPN has invested more than £6m in its wet food facility which has more than doubled its capacity. The company has also invested close to £25m in its Thirsk-based factory to increase its technicalcapability, product range and use of fresh ingredients. Embracing “the latest” technologies and “innovative” equipment, the company invests to ensure that its portfolio of brands and products continues to offer “the highest possible…
Fettle, a manufacturer of 100% natural, wholefood pet toppers and supplements, has announced its new partnership with Just For Pets to improve the welfare of pets across the region. The new partnership will see Fettle’s range of supplements now stocked in all 23 Just For Pets locations, including their newly introduced ‘DOG’ by Just For Pets flagship stores. By joining forces, the companies aim to expand access to natural, wholefood pet nutrition solutions and make a “positive impact” on the lives of both pets and their owners. Alex Taylor-Grout, co-founder at Fettle, said: “We are delighted to welcome Just For…
The Kennel Club and Mars Petcare have joined forces to launch Partners in Petcare, a five-year partnership aimed at improving the experience of pets, pet owners and breeders. The Kennel Club community will benefit from access to leading Mars Petcare brands including James Wellbeloved as well as other veterinary care services, nutrition and health products. They will also benefit from a referral program for new puppies and pet owners. Mark Beazley, chief executive of The Kennel Club, said: “We exist solely for our community of pets, pet owners and breeders and this partnership will help support their needs and provide…
Pet treat supplier Sniffers Pet Care has secured £850k in follow-on funding from Traditum Private Equity, following an initial investment of £1.75m by the West Yorkshire based private equity house in September 2022. Sniffers, based near Halifax, provides natural pet treats for customers including Pets at Home and Jollyes under its challenger brand NAW, which was successfully launched in 2023. According to Sniffers, the funding will enable Sniffers to accelerate production at its Elland site and deliver an incremental uplift of £3.3m in annual revenue. The business has experienced “rapid growth” over the past 24 months, with a 40% year-on-year…
Xparkles, a brand new designer pet accessory company based in Lincolnshire specializing in “high-end” collars for dogs, has won a European Product Design Award. The European Product Design Award™ was created by the Farmani Group to recognize the efforts of international product designers who aim to improve the everyday lives of consumers with their “practical”, “thoughtful good” creations. Xparkles won the PETS/Pet Supplies: Collars and leashes category. Made from French nappa leather, customers are able to change the look of their pets’ collars by incorporating interchangeable charms made of pure silver, with others studded with rhinestones. There are three types…
Owners continue to want “quality”, “nutritional” and “healthy” food for their pets despite inflation and rising pet food prices, according to new agency research of market research FMCG Gurus, on behalf of Beneo. The new global survey was conducted among 2,500 dog and cat owners in the US, Brazil, UK, Germany, and China. As a result, the report said that delivering added value such as nutritional, health or sustainability benefits is key to maintaining consumer interest in times of tighter budgets. Research shows that although nearly nine in 10 pet owners surveyed feel that pet food prices have risen in…
Pet food subscription startup Marleybones has landed a listing on Whole Foods Market. Starting February 1, Marleybones pantry, fresh dog food, gourmet treats and health boosting toppers will be available at Whole Foods Market. The women-founded, dog-centric brand features “fresh”, shelf-stable foods that are steam-cooked to retain all their “natural goodness” without the need for freezing or harsh processing. Launching across their entire range, Marleybones marked its entry into Whole Foods Market by inviting shoppers to the Kensington High Street store to experience the dog dining takeover throughout February. The brand’s “natural” and “superfood-rich” foods and treats include 60% fresh…