The UK’s largest employee-owned agency, Citypress, is the new consumer and trade public relations partner for Lancashire’s VetPlus after winning a competitive pitch. The appointment will see Citypress work to raise the profile of the VetPlus brand and products to vets, as well as engage directly with pet owners for the first time through creative consumer PR. The agency will deliver an integrated media office, as well as strategic campaigns that raise awareness of how the brand’s high-quality nutraceutical products can help animals enjoy life to the fullest. VetPlus is part of The Tangerine Group of companies. It is a…
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