Author: www.ETBrandEquity.com

Drools, the Indian pet food brand, has unveiled its latest campaign, “Back of the Pack,” to promote smart pet nutrition. As part of this campaign, Drools has announced acclaimed Bollywood actress Sara Ali Khan as its new brand ambassador. The campaign urges pet owners to read and decode the listed ingredients on pet food packages, ensuring essential nutrients, the company said in a press release.Khan, along with other Drools ambassadors will actively participate in the campaign.Drools’ “Back of Pack” campaign highlights the importance of reading and understanding pet food ingredients to empower owners in making smart nutritional choices for their…