Author: Stephanie Vatalaro, Senior Vice President, Marketing & Communicationsu2014The Recreational Boating & Fishing Foundation

Using Take Me Fishing™ Find Your Best Self on the Water campaign, we set out to create awareness among diverse new audiences and drive participation, specifically helping women discover the life-changing benefits of fishing and boating—knowing that Women are key to the growth of the industry through their purchasing power and family decision making. As we look back on a successful 2023, the results show how we did just that.The Find Your Best Self campaign was conceived and developed by a team led by women and developed using ground-breaking research conducted by IPSOS in 2022 which revealed women who fish…