Author: Iván Franco

Pet lovers celebrate as Italcol, a leading Colombian pet food manufacturer, teams up with dairy giant Alpina to launch Dog Yurt, a new line of topping-snacks designed specifically for dog This innovative product aims to combine nutritious ingredients with delightful flavors, catering to the dietary needs and tastes of canine companions.Dog Yurt comes in two varieties: Nutri-Bar and DelidogMix. Nutri-Bar is a snack-topping blend containing salmon, blueberries and non-dairy liquid food enriched with probiotics. This mixture is water-based and designed for dogs of all breeds. As an extension of the snack bars offered by the brand, Nutri-Bar aims to spice…

Amidst the busy aisles of Mexican supermarkets, wholesalers and pet supply stores, the pet food industry faces a unique challenge. With new players entering the market every year, competition among pet food brands is intensifying, leading to a saturation that blurs the lines of difference. Furthermore, as pricing strategies lose their effectiveness in capturing consumer attention, the need for innovative trade marketing strategies becomes increasingly apparent.In response to this changing landscape, pet food professionals must recognize the importance of adopting comprehensive trade marketing strategies to navigate the complexities of the market. Beyond simply offering products at competitive prices, brands must…

In the expanding world of pet nutrition, raw and Biologically Appropriate Raw Food (BARF) diets have carved a unique niche, distinguishing themselves from traditional feeding. While both techniques include raw, natural ingredients, they differ in their formulations. The raw diet focuses on unprocessed meats, seeds, fruits and vegetables, aiming for a well-rounded nutrient profile. In contrast, the BARF diet emphasizes a specific blend that mimics what animals might eat in the wild, which includes muscle meat, organ meat, bone, and a smaller proportion of animal products. plant to reflect the natural diet of the carnivorous.Pet food players in Mexico often…

In December 2023, the Argentine government, led by President Javier Milei, proposed an increase in export taxes, a decision that could significantly affect various sectors, including the pet food industry. Part of a set of economic measures introduced by Economy Minister Luis Caputo, this proposal aims to raise export duties from 4.5% to 15% on some goods. Currently awaiting legislative approval, this measure is a response to Argentina’s severe economic crisis.An increase in export taxes can limit competition in international marketsThe pet food industry, which exports 112,000 tons by 2022, faces a potential upheaval. The proposed law “Basics and Principles…