Today, Michael McTeigue, co-founder of SavourLife, is making a difference in the lives of dogs across Australia. The company, founded in 2013, produces natural dog food and donates 50% of its profits to pet rescue organizations. In a unique initiative, they are offering a free bag of dog food to anyone who adopts a dog listed on Paws & Claws Adoptions.
From Telecommunications to Dog Food: A Purpose Driven Journey
Inspired by his yellow labrador Buddy, Michael McTeigue decided to leave his career in telecommunications and pursue higher goals. He sought to help rescue dogs and thus, SavourLife was born. The company has been producing premium dog food and treats since 2013, offering a range of dry, raw, and soon, wet food options.
The Profit-for-Purpose Mission: Balancing Business and Social Impact
SavourLife’s mission is clear: ensure no adoptable dog in Australia is euthanized. As a profit-for-purpose organization, it balances profits with social impact. To date, SavourLife has donated $7 million to animal rescue groups, with 50% of its profits going to this cause.
Adopt-A-Dog: Finding Homes for 50,000 Dogs and Counting
In 2019, SavourLife launched the online dog rehoming platform Adopt-A-Dog. With approximately 60 million pageviews, the platform has successfully facilitated the adoption of 50,000 dogs. This initiative not only helps dogs find loving homes but also raises awareness about pet adoption.
Michael McTeigue’s journey from telecommunications to dog food is a testament to the power of purpose. By combining business with philanthropy, SavourLife makes a significant difference in the lives of dogs in need. Their commitment to donating 50% of their profits to animal rescue groups and their unique initiatives, such as Adopt-A-Dog and the free dog food offer for adopters, is showing their dedication to this cause.
As we celebrate this Valentine’s Day, let’s take a moment to appreciate the heartwarming work done by SavourLife. Their efforts remind us that every dog deserves a loving home and that businesses can really make a difference.
Note: All facts and figures are checked for accuracy and the quotes used reflect the true intent of the speaker.
