Open Farm, one of the fastest growing pet food brands among neighborhood pet retailers in North America, recently announced their latest product innovation in a top-selling portfolio of nutritious, sustainable and ethical which is a source of food and pet food. Goodbowl is a nutritious and wholesome premium kibble and freeze-dried raw topper, made with carefully sourced ingredients, offering optimal nutrition for dogs and cats.
Open Farm’s Goodbowl is simplicity in one bowl, humanely raised proteins, and pure and simple ingredients, providing essential energy for every dog and cat’s well-being. With these five new delicious recipes, Open Farm upholds the Open Farm Promise, adhering to ethical practices and sustainable sourcing, ensuring a positive impact on livestock and the planet. From humanely raised chicken to Ocean Wise certified wild-caught salmon, every pet deserves the wholesome goodness of a Goodbowl.
“We are excited to introduce Goodbowl, which offers pet parents another option to care for their pets with premium, responsibly sourced ingredients,” said Mark Sapir, chief marketing officer, Open Farm. “Our commitment to pet wellness and sustainability continues to drive innovation, and we’re excited to share the nutritional benefits of Goodbowl with the pet community. We think the sub-brand offers modern pet parents the solution they want and given our attractive price points and strong value, we expect consumers to switch to super-premium that nutrition.”
Amy Horton, chief sales officer at Open Farm added: “As sustainability, transparency and animal welfare become more of a focus for pet parents, we know our retailers want to make sure they have in -demand product that uniquely fits this need.”
Goodbowl is the latest product offering in Open Farm’s eight-category portfolio that covers dry food, dried raw, gently cooked, treats, bone broth and more. There are five new GoodBowl recipes including three recipe offerings for dogs, and two recipe offerings for cats.
Goodbowl Dog
These recipes offer pet parents a line-up of oven-baked, nutritious kibble as well as a freeze dried raw topper line-up made with just six meticulously sourced, simple ingredients. All recipes are made with humanely raised meats with no antibiotics or added hormones or Ocean Wise certified wild-caught salmon as the first ingredient to deliver the best flavor and whole food nutrition for your pet. All recipes follow the Open Farm Promise. Goodbowl for dogs is oven-baked in small batches, for a highly nutritious, digestible and delicious dog food. New dog recipes include:
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Goodbowl Harvest Chicken and Brown Rice Recipe,
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Goodbowl Grass-Fed Beef and Brown Rice Recipe,
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Goodbowl Wild-Caught Salmon and Brown Rice Recipe
Goodbowl- Cat
These recipes offer pet parents the healthy, nutritious kibble that cats crave. All animal protein is made with humanely raised chicken with no antibiotics or added hormones or Ocean Wise certified wild-caught salmon as the first ingredient to deliver the best taste and full nutrition of food for cats. These simple ingredients are carefully sourced, 100% traceable and deliberately combined to provide cats with optimal nutrition. New cat recipes include:
Open Farm’s domestic and international sales teams as well as members of its senior leadership team will showcase product sets from all categories at Booth 417 at the Global Pet Expo in March. Open Farm will also showcase new products in the New Product Showcase with four booths including Dog Goodbowl, Dog Wet Food, Cat Goodbowl and Cat Wet Food.
