Listen to this articlePress release: True Religion
True Religion, the iconic global lifestyle apparel and accessories brand, recently announced that it will launch its first collection for pets. True Religion partners with Wiesner Products Inc. under its pet division, Paw NYC, to license True Religion-branded products for both dogs and cats, launching in Spring 2024. Licensed products include pet clothing, bedding, toys, collars, leashes, harnesses, feeders and cold weather accessories. Two seasonal collections will be made annually.
The pet accessories business continues its steady growth worldwide and is estimated to be worth just over $32 billion in 2028, up from $20.5 billion in 2022. True Religion Pets will be available on the brand’s website as well also at select specialty retailers.
“At True Religion, we love our pets. Now they will dress as stylishly as our customers,” said Michael Buckley, Chief Executive Officer, True Religion. “Wiesner has been an excellent partner with True Religion for many years and we are excited to enter what we all see as an exciting—and evolving—new business category.”
Wiesner Products Inc. is a New York-based industry leader in the design, marketing, sourcing, and distribution of footwear, socks, accessories, sleepwear, apparel, and home goods. It is the licensee for many brands, including Airwalk, Aerosoles and Sharper Image. Its Paw NYC division specializes in all things cat and dog related, including beds, toys, clothing, and feeding supplies.
“We know there are many loyal True Religion customers who want their pets to look as unique as they are,” said Mike Tawil, VP of Wiesner. “We take great pride in incorporating key trends into our pet products and look forward to bringing True Religion’s iconic brand heritage to life in an exciting and frankly, super cute, pet collection.”
In 2002, True Religion emerged on the Los Angeles denim scene by exploding the construction of the classic five-pocket jean. With its five-needle thread in a two-stitch-per-inch process, True Religion Super T stitch was instantly recognized for a style unlike any other denim brand in the world. True Religion speaks to the uniqueness found in all of us. The brand is worn by athletes, musicians, and artists around the world to express their individual style. Delivering an exclusive assortment of iconic styles, True Religion Brand Jeans is dedicated to producing high-quality premium denim and sportswear for men, women, and children.
(Image: Business Wire)
