By encouraging engaged couples to share their “pet-posals” on social media using #ChewyPetposals, Chewy aims to engage with its community and ease some of the financial burdens associated with ownership of pets. Prizes offered through this campaign include a $1,000 Chewy eGift card and surprise gifts, which means they’ll be of great benefit to pet owners in the midst of the often-expensive wedding planning process.
Chewy’s special campaign coincides with the period between Thanksgiving and Valentine’s Day, which is considered the peak season for engagements, as statistics from the National Diamond Syndicate and Signet Jewelers indicate. Furthermore, the campaign tapped into the growing trend of including pets in weddings, as evidenced by a survey cited by Chewy.
