Drools, a pet food brand, has launched its latest ‘Back of the Pack’ campaign to promote pet nutrition awareness. As part of this campaign, Drools has appointed Bollywood actress Sara Ali Khan as its new brand ambassador. The campaign encourages pet owners to read and interpret the ingredients listed on pet food packaging to ensure essential nutrients. Sara, along with other Drools ambassadors, will be actively involved in promoting the campaign.
The Back of Pack initiative from Drools emphasizes the importance of understanding pet food ingredients, empowering owners to make informed nutritional decisions for their pets. It emphasizes the importance of identifying real chicken and eggs as the main ingredient while avoiding vague terms such as ‘meat meal’ or ‘by-products’, guiding pet owners to in optimal pet nutrition.
Additionally, Drools encourages careful evaluation of pet food choices, emphasizing options that meet pets’ individual needs. The campaign aims to address potential health issues associated with low-quality byproducts, prioritizing the welfare of domestic animals.
Shashank Sinha, CEO and veterinarian at Drools Pet Food, emphasized the importance of testing pet food ingredients as rigorously as human food to protect the health of our pets. He said, “At Drools, we believe in transparency and empowering pet owners with the knowledge they need to make informed choices for their beloved pets. The Back of Pack campaign, which supported by our new brand ambassador Sara Ali Khan, aims to educate and inspire responsible pet ownership.”
Sara Ali Khan expressed her enthusiasm for working with Drools for its Back of the Pack initiative. He emphasized the importance of pet nutrition which resonates with all pet owners. Khan looks forward to helping pet parents decipher food labels and make the best choices for their beloved pets.
Drools has launched the ‘Read the Back of Pack Challenge’ to encourage pet owners and raise awareness. The challenge invites contestants to create Instagram videos in which they flip the pet food pack and read the ingredients aloud. Participants must tag the brand and include hashtags such as #DroolsIndia, #MissionBOP, and #ReadtheBackOfPackChallenge, encouraging others to participate. The contest will run from February 20, 2024, to March 10, 2024.
Sinha extended an invitation to pet lovers to participate in the ‘Read the Back of Pack Challenge,’ decipher ingredients, and choose pet food that contains real ingredients and no by-products, all for the good of their beloved animal companions. Sinha expressed anticipation for the vigorous engagement of pet owners across the country.
Winners will be decided based on the videos with the most likes. The top ten contestants will receive an international trip, while the next ten will receive a year’s worth of Drools pet food and treats. Additionally, the following eighty participants will be rewarded with a three-month supply of pet food.
