With a unique blend of nutrition and innovation, Animals Like Us — a pioneering New Zealand-based pet food brand — has launched granola for dogs. On Feb. 20, the company released its groundbreaking product, RawMix50. This new formula will change meal times for dogs around the world.
Animals Like Us offers a new dog granola product
The beauty of RawMix50 is in its composition. It artfully combines high-protein kibble with generous portions of whole, freeze-dried meats and organs. This inventive blend ensures that freeze-dried inclusions make up half of the diet, ideally complemented by an equal portion of high-protein kibble. As a result, it offers pet owners a cost-effective, yet nutrient-rich, feeding option.
Rob Achten, co-founder and CEO of Animals Like Us, emphasized the goal of creating a middle ground in pet nutrition. “Fully dried food is expensive and ‘fresh’ food is not only expensive, but messy to serve,” explains Achten, adding, “We set out to create a safe, convenient and cheaper way to consumers to realize the health benefits of a raw diet.”
Interestingly, all of RawMix50’s animal ingredients are sourced directly from New Zealand. In addition, pet owners have a choice of three unique recipes, which cater to different dog preferences. This includes Cage-Free Chicken, Grass-Fed Beef, and Grass-Fed Lamb — per Pet Food Processing.
Since its inception in 2019, Animals Like Us has successfully strengthened its presence in New Zealand and Australia. With the introduction of RawMix50, the company is eager to expand its reach, eyeing the United States for potential growth through brick-and-mortar distribution channels. The introduction of RawMix50 builds on the company’s existing lineup of raw dog treat offerings. It features items like Cage-Free Chicken Liver, Grass-Fed Lamb Heart, Grass-Fed Lamb Green Tripe, and Grass-Fed Beef Liver treats.
Animals Like Us will be showcasing their innovative product at the Global Pet Expo, booth #238, from March 20 to 22 in Orlando, Florida.
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