Drools Pet Food Pvt. Ltd., India’s leading pet food brand, has unveiled its latest campaign, “Back of the Pack,” to promote smart pet nutrition. As part of this campaign, Drools has announced acclaimed Bollywood actress Sara Ali Khan as its new brand ambassador. The campaign urges pet owners to read and decode the listed ingredients on pet food packages, ensuring essential nutrients. Sara, along with other Drools ambassadors will actively participate in the campaign.
Drools’ “Back of Pack” campaign highlights the importance of reading and understanding pet food ingredients to empower owners in making smart nutritional choices for their pets. Emphasizing the identity of Real Chicken and Eggs as the main ingredients and avoiding vague terms like “meat meal” or “by-products,” the initiative guides pet owners to optimal pet nutrition. Additionally, Drools encourages a comprehensive evaluation of pet food options, advocating for choices tailored to pets’ specific needs. The campaign aims to alleviate the potential health concerns associated with being unhealthy through products that ensure the well-being of our furry companions.
Speaking at the campaign, Dr. Shashank Sinha, CEO and Veterinarian, Drools Pet Food Private Limited, Said, “It’s important to check pet food ingredients as diligently as we do our food, ensuring the well-being of our furry friends. At Drools, we believe in transparency and empowering pet owners animals with the knowledge they need to be informed. choices for their beloved pets. The ‘Back of Pack’ campaign, supported by our new brand ambassador Sara Ali Khan, aims to educate and empower of inspiration in responsible pet ownership.”
Speaking about this collaboration, Sara Ali Khan said, “I’m excited to partner with Drools on their ‘Back of the Pack’ campaign! All of us pet parents understand the importance of pet nutrition and therefore Drools’ dedication to using real food ingredients really resonates with me. I look forward to helping pet parents understand food labels and choose the best for their furry friends!”
To engage pet owners and create awareness, Drools has started the “Read the Back of Pack Challenge.” Contestants are invited to make videos on their Instagram by flipping through the pet food pack and reading the ingredients list aloud. Participants are required to tag @droolsindia and used the hashtags #DroolsIndia, #MissionBOP, and #ReadtheBackOfPackChallenge, urging their followers to join. The contest is open from February 20, 2024, to March 10, 2024.
“We’ve invited pet lovers to join the ‘Read the Back of Pack Challenge’, decode ingredients, and choose pet food with real ingredients and no welfare by-products of their beloved companions. We look forward to the enthusiastic participation of pet owners across the country”, added Dr. Sinha.
The videos with the highest number of likes will be declared the winners of the “Read the Back of Pack Challenge.” The top 10 contestants will embark on an incredible international journey. Additionally, the next 10 participants will enjoy a year’s supply of DROOLS Pet Food & Treats, while the next 80 participants will be rewarded with a generous three-month supply.
