Mella Pet Care, a Chicago-based pet health care provider, announced today that it will be featured in season 15 of the ABC hit television show Shark Tank. The company will showcase the Mella Home, Mella Pro Smart Thermometers, and the Biggie Body Condition Scale to the sharks with hopes of accelerating product development, expanding distribution channels, and increasing brand awareness through the efforts. in marketing.
“We are delighted to introduce the Shark Tank investors and a national TV audience with our vision for pet care,” stated Anya Babbitt, chief executive officer and co-founder of Mella Pet Care, in an organizational release.1 “With Sharks’ support, we can expand our product offerings, reach more customers, and continue to change the way we care for our pets.”
According to the release, the company was founded by Babbitt in 2019 after Mella, her rescue dog, almost died when she was a puppy due to the lack of diagnosis and prevention of her health condition.1 Now, the company offers a noninvasive axillary thermometer with other products on the horizon like a body fat analyzer, chip reader, and pulse oximeter. Mella wants their products to enable pet parents to monitor their pets’ vitals as well as blend into veterinary care.
Ben Seidman, chief operating officer and co-founder, and Daniella Morgan-Pascualvaca, chief of staff will join Babbitt to pitch Mella’s products to Investors Mark Cuban, Kevin O’Leary, Lori Greiner, Daymond John, and Daniel Lubetzky.1
“These are world-class investors with an eye for disruptive technologies,” Seidman said.1 “Shark Tank is a golden opportunity for us to take another step forward.”
Mella hopes Shark Tank will help their mission to revolutionize pet care technology to help empower pet parents and improve veterinary care as a way to improve a pet’s quality of life and help them live longer long and happier life. Mella will pitch their products to the Sharks on March 1, 2024, at 8 PM ET.
Reference
Mella Pet Care to appear on ABC’s “Shark Tank” on March 1st with a connected pet wellness ecosystem. News release. Mella Pet Care. February 21, 2024. Accessed February 21. 2024.
