Givaudan, the global leader in fragrance and beauty, introduces its new PetTech platform. Backed by expanded insights and sustained by Givaudan’s leading technologies and hedonic innovations, the Company expands pet care knowledge.
With the global pet product market expected to grow more than 25% from now to 2026¹, and with 83% of pet owners expecting to spend more on pet care in the next 6 that month², consumer demand for efficient and fragrant pet care products has changed significantly. . The environment, health care, wellness and connection to nature are the fastest growing priorities for pet owners.
PetTech has gained a deep understanding of environmental odor, supported by extensive insights from vets, groomers, and consumers. By combining Givaudan’s proprietary technologies and fragrance creativity, PetTech marks a milestone in meeting pet owners’ expectations for products that are greener and safer for to their pets and the environment.
In order to provide the most effective scent solutions, the PetTech platform uses our:
- Zap portfolio, to address pet odor issues.
- Wellbeing technologies³ to provide significant benefits to pet owners and their families.
- 100% biodegradable fragrance delivery technologies, Bloomtech™ and Stereocaps™4to ensure an eternal freshness in a planet-friendly way.
“PetTech showcases our latest technology application in sustainable delivery solutions,” said Caroline Leclerc, Business Development & Marketing Director at Delivery Systems. “For example, our Bloomtech™ innovation and tailored palette of hedonics led us to obtain better results in terms of fragrance intensity and odor suppression in cat litters.”
Dominique Bession, Fabric & Home Care Category Director, added: “PetTech enables new creative and innovative opportunities. Driven by a holistic approach towards the pet care segment, PetTech also considers evolving needs and behaviors of pet owners to deliver on their expectations and delight them in a multisensorial way.”
PetTech showcases the endless versatility of Givaudan’s innovation and creativity, as well as its commitment to designing better and safer fragrance solutions in line with our mission; creating for a happier, healthier life with a love for nature.
Givaudan is a global leader in Fragrance & Beauty and Taste & Wellbeing. We celebrate the beauty of the human experience by creating for happier, healthier lives with a love for nature. Together with our customers, we deliver dining experiences, create inspired fragrances and create beauty and wellness solutions that make people look and feel better. In 2022, Givaudan employed nearly 16,700 people worldwide and achieved CHF 7.1 billion in sales with a free cash flow of 6.7%. With a heritage that stretches back 250 years, we are committed to driving long-term purpose-led growth by improving people’s health and happiness and increasing our positive impact on nature. This is Givaudan. Human nature. Discover more at: www.givaudan.com.
Givaudan Fragrance & Beauty craft inspired fragrances to scent lives and memories, and develop innovative beauty and wellness solutions that make people look and feel better around the world. Nature is both our responsibility and our most important muse. We are just as committed to sustainability as we are to creating innovative products that satisfy consumer needs and anticipate their aspirations. Through a collaborative approach that favors co-creation, we have built a diverse portfolio across personal care, textile care, hygiene, home care, fine fragrances and beauty, demonstrating our multi-disciplinary expertise. This is Givaudan. Human nature. Learn more at www.givaudan.com/fragrance-beauty.
