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Stories inside Idaho’s small businesses
A Downtown Boise pet store has been named this year’s Retailer of the Year by the Pet Health & Nutrition Advocate at Pet Product News International.
Molly’s Healthy Pet Food Market, featured in the digital magazine earlier this month, opened at 817 W Idaho Street in 2018 to help pet owners provide the healthiest food and products to their pets.
The shop is owned by Katie Berger and named after her dog Molly.
“It’s an honor to be recognized by the pet industry for our work and passion for keeping pets healthy,” Berger said. Berger said she has been an advocate for pet health and nutrition for 20 years starting with her first job at a local pet store.
Choosing raw and fresh foods
“Fresh nutrition is what’s truly biologically appropriate for dogs and cats, and we embrace that at Molly’s,” Berger said. “Customers are invited to supplement their pet’s normal diet or feed 100% fresh. Our philosophy is that even 10% fresh is better than zero. After all, no species is designed to eat a 100% processed diet their entire lives.
Molly’s has an entire room dedicated to fresh food products. According to Berger, the store has the largest fresh food selection in the state of Idaho offering a wide variety of raw, freshly cooked, freeze-dried or dehydrated foods.
“I think as more and more people are examining their own diets and making healthier life choices, they are also starting to realize that feeding a highly processed, synthetically supplemented diet to their dogs and cats for life can’t possibly be as healthy as pet food. industry claims,” Berger said.
Berger said they also carry products to help meet a variety of needs, including kidney disease, allergies, or pets that need low-carbohydrate foods.
“A store dedicated to helping people and their pets feed the healthiest diet possible within their financial means,” Berger said. “Our motto is Eat better, Live better, and we strive to help customers understand why their dogs and cats may have eating health problems and how simple dietary changes can improve their lives.”
In addition to visiting Molly’s to learn more about its raw and fresh foods section, there are other ways to purchase products.
“We also want to make feeding healthier food available to as many people as we can throughout the Treasure Valley. We know that getting downtown can take time,” Berger said.
Molly’s now offers free same-day and next-day delivery in several cities including Boise, Meridian, Kuna, Nampa, Eagle, and Star. Molly’s also offers cheap delivery in Caldwell.
For more about Molly’s award and Retailer of the Year, click here.
