Supertails, a Bengaluru-based pet care startup, made headlines by securing $15 million (around Rs 125 crore) in equity funding led by RPSG Capital Ventures. The funding round also saw participation from existing investors, including Fireside Ventures, Saama Capital, DSG, and Sauce VC.
In line with the pet care brand, the newly raised capital will be used for offline expansion, growing products, acquiring new customers, and expanding its healthcare service, Supertails Pharmacy. The startup also plans to launch test stores in a mix of metropolitan and tier-I cities like Bengaluru, Mysore, and Ahmedabad.
Supertails | Digital Pet Care Platform
Founded by Varun Sadana, Aman Tekriwal, and Vineet Khanna in 2021, Supertails is a Bengaluru-based pet care startup focused on expert-led pet care products and services.
The Bengaluru-based brand serves more than 18,000 pin codes and offers a wide range of pet supplies. These include toys, accessories, grooming essentials, and pet food, as well as online veterinary consultation, pet training services, and pet pharmacies across India. currently, Supertails has no physical retail stores, but the startup aims to have five to seven stores in the next six months.
Speaking on the development, Varun Sadana, Co-founder of Supertails said,
“We have to think of multiple stores in multiple localities. In the next two quarters, the idea is to have five to seven stores. And once we crack that model, we will have at least 25 stores in next two years.
Statement from the Investor
Commenting on the investment, Abhishek Goenka, Managing partner, RPSG Capital Ventures, highlighted the significant potential of the pet care industry, driven by rising disposable income and rising pet parenting trends.
Goenka added,
“As we expect India’s pet economy to grow over the next decade, the expansion of Supertails is perfectly in line with the current landscape.”
Supertails sells its products through its website, and according to the startup, 70% of its revenue is generated from food and food-related products, while non-food products make up the remaining 30%, including business in healthcare, which accounts for 10% of its revenue.
Backed by angel investors like Mamaearth co-founder and CEO Varun Alagh and Cred founder Kunal Shah, Supertails plans to close FY24 at INR 100 crore in revenue. The Bengaluru-based brand also aims to reach INR 500 crore in annualized revenue run rate (ARR) in the next two years, which is currently at INR 120 crore. In November 2022, Supertails raised $10 million in a Series A round led by Fireside Ventures.
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