Snoop Doggie Doggs, the pet wear brand founded by the entertainment icon and entrepreneur Snoop Doggin partnership with SMAC Entertainment and Little Earth Productions, is expanding its retail presence with seven new partners and more to come throughout 2023.
After launching on its website and Amazon in late 2022, the brand is entering retailers such as Petco Health And Wellness Company Inc (NASDAQ: WOOF), PetSmartand Kohl’s Corporation (NYSE: KSS).
Other partners included Healthy Spot, Faire, Pet Supplies Plus, and Wholesale Pets.
Most recently, Snoop Dogg partnered with Petco Health for an ad campaign in which he plays the human version of a Doberman pinscher.
The line currently consists of dog clothes, toys, and accessories such as harnesses and food bowls.
The company said these retailers represent a significant milestone for Snoop Doggie Doggs, which has continued to expand its retail presence since its founding.
Snoop Doggie Doggs has additional retail partners to be announced later this year.
“As a California-based pet retailer, partnering with Snoop Doggie Doggs makes perfect sense,” said Reva Choi, Healthy Spot’s senior director of marketing.
Snoop Doggie Doggs apparel products come in sizes XS–XL and large dog sizes, with the entire lineup retailing from $14.99-$99.99.
Image via Wikimedia Commons
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