BARK, a global omnichannel dog brand, has announced that it is once again partnering with popular American coffee brand, Dunkin’, and the Dunkin’ Joy in Childhood Foundation on a collection of dog toys. a.c
For the fourth year in a row, BARK and Dunkin’ reimagined the Dunkin’ experience from a dog’s perspective to create toy versions of coffee, donuts and breakfast sandwiches, designed by the in-house design team of BARK. Dog toys are available as a thank you when Dunkin’ fans donate to the Dunkin’ Joy in Childhood Foundation this holiday season.
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At participating Dunkin’ restaurants, guests can take home a Dunkin’ Sausage, Egg and Cheese Dog Toy for a $13 donation or a Dunkin’ Iced Coffee Combo Dog Toy for a $15 donation. The dog toys are full of fun squeaks and squeakers with features like a retractable T-shirt rope for dogs who love to wrestle and win.
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Dunkin’ holiday cups are an iconic part of the holiday season. Dogs can enjoy the Dunkin’ Mocha Latte Dog Toy in a donut string light cup this year, along with Dunkin’ Super Chewer Munchkins Donut Hole Treats, both available for a $15 donation online at Bark.co. In addition, dogs can find a surprise toy inside the Mocha Latte, and Munchkins feature a hard rubber core for dogs who demand a challenge.
“We are thrilled to partner with Dunkin’ and their Joy in Childhood Foundation for the fourth year running to dream up new custom toys that benefit an important cause,” said Dave Stangle, vice president, brand marketing, BARK. “We’re always exploring different ways to use cultural moments to reach more dogs and dog parents. Our dogs are part of our daily rituals, like going on a Dunkin’ run, and this holiday season, they’ll get a taste of our love (or obsession) for all things Dunkin.”
Donations to the Dunkin’ Joy in Childhood Foundation will benefit the organization’s impact programs that bring joy to children battling hunger or illness, including the Dogs for Joy program, introduced in 2018 to bring full- time dog facility in children’s hospitals.
“Our partnership with BARK is perfectly aligned with our mission, as we see these toys bring joy not only to dogs, but to children as well,” said April McGonnigal, director, Dunkin’ Joy at the Childhood Foundation.
“With proceeds going directly to our grant programs that provide the simple joys of childhood to children battling hunger or disease, we see a direct impact on children’s hospitals and nonprofit organizations across the country. This fourth year is a testament to the success of the partnership.”
As of 2020, the BARK and Dunkin’ partnership has raised nearly $7 million. To date, the Dunkin’ Joy in Childhood Foundation has funded 41 facility dogs in 30 hospitals, impacting hundreds of thousands of young patients.
