In the ever-evolving world of pet health, focusing on overall well-being and longevity has never been more important. Age-related muscle loss is a common, but often overlooked, aspect of aging in pets. Maintaining muscle mass improves the quality of life of pets and can positively affect life span by keeping them healthy, agile and mobile in their later years.
Our pets age faster than we do
Losing muscle is a natural part of life. The average person loses between 8-15% of muscle mass per decade, which accelerates at age 30. Age-related muscle loss is directly related to the death rate of people.
Source: Wirestock image on FreepikLike humans, muscle wasting is a major health problem facing our four-legged companions. In addition to being associated with loss of strength, mobility and stability, age-related muscle loss is tied to increased morbidity and mortality in cats and dogs. Muscle loss can be accelerated by illness or injury; reduced physical activity; excessive physical stress (eg overtraining); and diet/poor nutrition.
Supporting muscle health indirectly helps maintain a healthy weight, ensuring joint health and improving mobility. All of these factors contribute to a happier, more active life for pets, which is the ultimate goal for pet owners and brands.
HMB is the proven answer for fighting age-related muscle loss
Fortunately, what has been scientifically proven to help humans has also been proven to help our animal companions. HMB (β-Hydroxy β-Methylbutyrate) is a naturally occurring metabolite of the essential amino acid, leucine.
HMB has been used for over two decades to help people improve their quality of life by maintaining muscle health that is otherwise negatively affected by the aging process.
Source: WSAVA Global Nutrition Committee
As with humans, maintaining muscle mass also improves the quality of life of pets and can positively affect life span by keeping them healthy and mobile in their later years. myHMB® has been shown to have similar muscle benefits in animals as those observed in many human studies. It has been shown to benefit racing Greyhounds, Iditarod sled dogs, quarter horses and thoroughbreds, among others.
Manufactured in state-of-the-art cGMP facilities, myHMB® is the most clinically researched and proven HMB, used in 50+ human studies. It is the leading HMB ingredient for safety and regulatory compliance, rigorously tested for efficacy, safety and toxicity.
Run. Play. Thrive.™
myHMB® Pet is a well-proven ingredient that targets the root causes of muscle breakdown in aging pets to help keep pets active and healthy. It works by improving protein synthesis and reversing muscle protein breakdown. By integrating myHMB® With their pet products, pet brands can offer a proactive solution to combat age-related muscle loss, helping pets maintain their strength and muscle function as they age. .
Research findings suggest that HMB:
- Slows down the process of muscle loss
- Increases muscle mass and strength
- Improves aerobic performance
- Increases indicators of aerobic metabolism
- Reduces muscle damage caused by exercise
Regular exercise, a balanced diet and preventative care such as myHMB Pet supplementation are essential to maintaining musculoskeletal health for pets. This not only supports their ability to engage in daily activities but also helps prevent common issues such as arthritis or joint pain.
Consumers say they like this product
Mobility and strength are two of the most important health concerns for all pet owners, and muscle loss is the primary cause of loss of strength, mobility and stability. Clearly, there is strong interest in scientifically proven effective solutions.
This was made clearer after a 10-person focus group, hosted by an independent consultant, provided feedback to myHMB® (CaHMB + Vitamin D) Pet Chews. Each participant has 1-2 dogs of different breeds and ages.
Each 2.7 g soft chew delivered 333 mg of CaHMB and 110 IU vitamin D3. Chew size limits excessive caloric intake, allowing dosing for all dog sizes: 1 chew per approximately 9 kg (20 lbs.) of body weight.
The feedback is very positive.
- The participants had a strong interest in a supplement that could prevent muscle loss
- Participants were open to continued use and recommended supplement use to others
- In addition to older pets, participants saw potential benefits for younger animals
- Participants felt it was important to clearly understand each ingredient in a pet supplement
- 100% of participants asked where they can buy a chew product
- Seven of the nine participants said they would buy the product immediately and two said they would buy it when their pet was a bit older.
Dog and horse business partnerships available
Are you interested in pursuing a muscle health, pet supplement business partnership? Collaboration agreements are available for pet products, including TSI’s exclusive myHMB + Vitamin D combination patented.
Start the conversation about the myHMB® Pet formulation by contacting [email protected].
