EAST LONGMEADOW, MASS. — Family-owned company WF Young has announced two new staff appointments to help drive its growth. Jessica Lincoln was named product manager of pet, and Casey Basta was named global product manager of equine.
Lincoln has prior experience in the pet industry, having served as director of merchandising at Petco Animal Supplies, Inc. Additionally, he brings product development experience to his new role, having served as senior product development manager at R2P Pet Group, Inc., and director of product development at Pioneer Pet, LLC.
Basta is a passionate horseman with over 10 years of experience in the horse industry. He previously served as senior product manager of equine health at SmartPak and equine business development manager at Cargill Health Technologies.
In their new roles, both Lincoln and Basta will partner with leaders at WF Young to drive product development initiatives, while also supporting the company’s global growth goals. They will manage product lifecycles within WF Young’s existing portfolio to support sales, profitability and customer experience with a focus on the pet and equine categories. Additionally, Lincoln and Basta will assist in the creation and management of new innovative products and brand platforms, with the primary goal of helping WF Young acquire new customers, expand its market share, and foster customer loyalty. consumer.
“We are thrilled to add these two new roles to our organization as we continue to prioritize innovation and drive growth in our pet and equine divisions,” said Amy Cairy, vice president of marketing at WF Young. “Jessica and Casey bring a wealth of talent and expertise to the WF Young team. I am confident that they will play an important role in enabling us to achieve our vision to be the most trusted innovators in animal care and pioneers in solutions that ensure animals live their best, healthiest lives .
Read more about personnel changes throughout the industry.
