Pet Butcher wins Aussie gong

The company was launched in March 2022, just at the end of the Covid-19 pandemic; it offers human grade pet food for dogs.

Its range includes homemade products made from fresh meat, vegetables, fruit, nuts and seeds without preservatives, along with freshly packaged foods, baked loafs, mini roasts, sausages, raw foods and even muffins .

The first Pet Butcher store opened in a converted human butcher store in Adelaide with its second outlet opening in the same city in May 2023.

“You walk into the shop, and it looks better than most butcher shops. All the staff are presented immaculately with name badges, The Pet Butcher aprons, white shirts, black trousers, and the cabinets look amazing. We’re back to ‘old school’ service.”

“Pet food has almost humanized us. What really drives our success is that we don’t add any preservatives and we are 100% natural,” said Martin.

And the company continues to work with specialists on ways to improve shelf life.

Martin admits he has some “pretty big aspirations.”

Cat diets

The company is looking to expand further, with a new ‘human grade’ facility including baking and meat production opening in Hindmarsh, Adelaide in April 2024. It also aims to introduce a range of recipes targeted at cat before the end of the financial year and to relaunch its subscription delivery service, which had to be discontinued due to the company’s need for a larger production facility.

Its third store will open at the Hindmarsh site while there are also plans for a fourth site in Adelaide and a move into the Brisbane market.