The Global Pet Industry is moving towards becoming a large competitive market. Pet ownership as of 2020 has increased by over 50% in European countries such as the United Kingdom, Germany and France.
ADVERTISEMENTIn this episode of the Exchange, we focus on the multibillion-dollar pet industry. People will go to greater lengths to care for their beloved pets, and with it, the industry is booming across North America and Europe. We speak to Sonia Morgan, the CEO of Pet Travel EU, who focuses on the transport of our furry friends. We also visited a dog daycare center that watches over our pets while we work, and we got the latest from Jeff Hamilton, CEO of Nestle Purina, who contextualizes just how big the pet industry is.
The sector is growing rapidly, and analysts predict that the industry will be worth half a billion dollars by 2030.
The Changing Pet Market
One area of the pet industry that is seeing significant growth is pet food. Jeff Hamilton, the CEO of Nestle Purina Petcare Europe, explained that as people become more conscious about the food we eat, we do the same for our pets.
Okazoo is a pet care facility based in the heart of the Belgian capital, Brussels. The company is passionate about animal welfare and promises to keep our furry friends entertained and well cared for while their owners are at work. The business started in 2010 when owner Karina Koche noticed a gap in the market. Since then, the company has become a trusted resource for dog owners across the city.
