Press release: Yumwoof
Yumwoof, the fast-growing air-dried dog food brand, is changing the way dogs are fed with its holistic nutrition powered by Cocomega superfats. Offering an alternative to freeze-dried, fresh and raw food that improves your dog’s microbiome, yumwoof uses human-grade, non-GMO ingredients to provide dogs with nutrition optimized for microbiome diversity and longevity supported by research.
In a dog food market overflowing with options, yumwoof comes highly recommended by holistic veterinarians including Dr. Ava Frick for its cooling ingredients. Notably, yumwoof uses no seed oils in any of its recipes and avoids common fillers like rice, peas, legumes and potatoes—using only natural ingredients that dogs love.
Yumwoof was founded in 2020 by Jaron Lukas and Ana Padilla, a husband and wife team who run the company with love. While founding yumwoof, they conducted groundbreaking product research including analyzing data from 3,000 clinical nutrition studies to find ingredients proven to be anti-inflammatory for dogs. Jaron Lukas is the author of The Canine Cocomega Effect, and his research has revealed significant links to longevity in dogs.
Because of this research, yumwoof food is enriched with Cocomega superfats, which add a nutritional boost that promotes better gut health.
The brand’s attention to detail has resulted in low-carb recipes featuring a variety of fresh USDA meat options, humanely raised eggs, and non-GMO holistic ingredients. Yumwoof has found a way to rethink pet food, developing recipes for ingredient-focused pet parents and retailers.
“We invite independent retailers to partner with us after years of hands-on perfectionist product development,” affirms Jaron Lukas, CEO of yumwoof. “Our holistic approach, combined with the exclusion of seed oils and common fillers, is designed to provide dogs with optimal nutrition backed by extensive research.”
Community is at the heart of yumwoof’s mission. The impact-driven brand recently donated $30,000 worth of their dried dog food to feed the thousands of dogs displaced by the Maui wildfires. This donation to the Maui Humane Society was facilitated in collaboration with celebrity talent manager Shep Gordon.
After the Maui donation, yumwoof announced plans to establish the YUMWOOF CARES Charity Foundation, making disaster relief an ongoing part of its core mission to offset the effects of climate change and support families with needy dog Yumwoof further supports the planet with its EcoPup Sustainability Mission including carbon neutral shipping and sustainable packaging.
For retailers looking to provide their customers with a holistic air-dried dog food option, yumwoof has expanded the opportunity for wholesale partnerships. Yumwoof’s humanized dog food is now available for retailers, offering strong margins and repeat orders. Yumwoof welcomes retailers to join its mission by visiting yumwoof.com/wholesale.
Air-dried food is currently the fastest growing segment in pet food, and yumwoof is a leader in research-backed holistic recipes and human ingredients.