BARK, a leading global omnichannel dog brand with a mission to make all dogs happy, announced that it is once again partnering with Dunkin’, one of America’s favorite coffee brands, and the Dunkin’ Joy in Childhood Foundation on a collection of dog toys that give back to an important cause. For the fourth year in a row, BARK and Dunkin’ have reimagined the Dunkin’ experience from a dog’s perspective to create toy versions of coffee, donuts and breakfast sandwiches, designed by BARK’s in-house design team . Dog toys are available starting today as a thank you when Dunkin’ fans donate to the Dunkin’ Joy in Childhood Foundation this holiday season.
- At participating Dunkin’ restaurants, guests can take home a Dunkin’ Sausage, Egg and Cheese Dog Toy for a $13 donation or a Dunkin’ Iced Coffee Combo Dog Toy for a $15 donation. The dog toys are full of fun squeaks and squeakers with features like a detachable rope t-shirt for dogs who love to wrestle and win.
- Dunkin’ holiday cups are an iconic part of the holiday season. Dogs can enjoy this year’s Dunkin’ Mocha Latte Dog Toy in a donut string light cup, along with Dunkin’ Super Chewer Munchkins Donut Hole Treats, both available for a $15 donation online at bark.co. In addition, dogs can find a surprise toy inside the Mocha Latte, and Munchkins feature a hard rubber core for dogs who demand a challenge.
“We are thrilled to partner with Dunkin’ and their Joy in Childhood Foundation for the fourth year running to dream up new custom toys that benefit an important cause,” said Dave Stangle, Vice President of Brand Marketing at BARK. “We’re always exploring different ways to use cultural moments to reach more dogs and dog parents. Our dogs are part of our daily rituals, like going on a Dunkin’ run, and this holiday season, they’ll get a taste of our love (or obsession) for all things Dunkin.”
Donations to the Dunkin’ Joy in Childhood Foundation will benefit the organization’s impact programs that bring joy to children battling hunger or illness, including the Dogs for Joy program, introduced in 2018 to bring full- time dog facility in children’s hospitals. These dogs serve as a source of happiness for patients and are critical parts of their treatment plans, trained to perform tasks such as teaching children how to take pills, keeping a child calm during of medical intervention, provide incentives for a child to leave. bed for walking and more.
“Our collaboration with BARK is completely in line with our mission, because we see these toys bringing joy not only to dogs, but also to children. Because the proceeds go directly to our grants program that provides the simple joys of childhood to children struggling with hunger or disease, we see its direct impact in children’s hospitals and nonprofit organizations across the country. This fourth year is a testament to the success of partnership,” said April McGonnigal, Director of the Dunkin’ Joy in Childhood Foundation.
As of 2020, the BARK and Dunkin’ partnership has raised nearly $7 million. To date, the Dunkin’ Joy in Childhood Foundation has funded 41 facility dogs in 30 hospitals, impacting hundreds of thousands of young patients.
