Burgess Pet Care has announced two key appointments aimed at strengthening its brand and market presence.
Annabel Coleman joins as brand manager for Excel, the Burgess sub-brand for rabbits and guinea pigs, while Tom Mottram takes on the role of national account manager.
Coleman was previously a junior brand manager at Ritter Sport. Earlier in her career, she worked at Pipers Crisps as brand & events marketing manager and Tita Bessie as assistant brand manager for new categories.
In his latest role, he will be “responsible for ensuring that the Burgess Excel brand continues to be the leading choice for small animal lovers, while helping to educate and support the welfare of all small animals”, the brand said East Riding of Yorkshire.
Coleman replaces Claire Douthwaite, whose “plans are unclear at the point of leaving the business”, it added.
Meanwhile, Mottram brings “several years of operational and commercial finance experience” to the newly created position of national account manager.
“With account management experience gained at Marks & Spencer and Ocado, Tom will focus on growing and strengthening customer relationships and the distribution of products to a wide range of consumers,” Burgess said.
The supplier’s head of marketing Peter Lancaster added: “We warmly welcome Annabel and Tom to Burgess Pet Care. They have proven their skills, abilities and commitment in their new roles, while sharing our passion not only for delivering best-in-class products but also for responsible pet ownership and health and welfare of domestic animals.”
The appointments come after a successful year for the Burgess grocer in the UK. Its Excel lineup was up 72.8% with the petcare category down 2.1% [NIQ 52 w/e 9 September 2023].
