RANDERS, DENMARK — Globe Buddy, a sustainable pet food startup, has launched its new super-premium, sustainable dog food: Globe Buddy Brown. Formulated with insects, Globe Buddy Brown aligns with the company’s commitment to sustainability and aims to help dog parents address their pet’s environmental impact.
“We’ve made it easy to feed your furry friend a healthy and delicious diet while doing some good for the planet, just by reducing the climate impact of dog food,” said Bjarne Gravesen Jensen, co-founder and chief executive officer of Globe Buddy.
Globe Buddy’s new dog food consists of protein from black soldier fly larvae (BSFL), which has been shown to support overall health and well-being in canines, especially those with sensitive digestive systems or food intolerances, according to the company.
Source: Gammelmark PhotographyIn addition to its nutritional and health benefits, Globe Buddy Brown also boasts high environmental benefits made with insect proteins. The formula includes a third-party verified carbon footprint, something rarely seen in the pet food industry, according to Globe Buddy. The use of insect larvae also helps promote the circular economy, as insects eat byproducts from the food industry, reducing waste.
According to calculations carried out by Viegand Maagøe, the carbon footprint of the ingredients used in Globe Buddy Brown is just over half of the ingredients used in traditional dog food on the market. Globe Buddy Brown produces only 1.6 kg of CO2e per 1 kg of product, whereas standard dog food on the market produces 3 kg of CO2e, and premium dog food produces 7 kg of CO2e. This means that the new Globe Buddy formula creates a 47% reduction in climate impact.
“As more companies bring so-called green pet foods to market, we’ve seen a demand among pet parents for increased transparency in the environmental sustainability of their dog’s food,” Jensen said. “Our brand aims to address this unmet need.”
Read more about new pet food and treat products.
