Due to the increase in pet ownership at the start of the COVID-19 pandemic, pet retailers are expanding their footprints.
One brand, Woof Gang Bakery & Grooming, has achieved growth as a result of the pet trend, and recently reached the milestone of opening its 300th location last month. At Woof Gang stores, customers will find luxury grooming and spa services with a variety of packages available, as well as gourmet treats and premium pet food and nutrition options.
The Woof Gang grew up footprints last year, it increased from 17 states to 26, including Arizona, California, Indiana, Illinois, Idaho and Washington. It is also expanding into existing markets such as South Florida, where it is on track to open additional locations.
The brand is also growing north of the border, in the Greater Toronto Area, with three new stores currently under development and one slated to open in Oakville, Ontario in December 2023.
Amid its success, Woof Gang was recently ranked in Entrepreneur’s 44th annual Franchise 500 Ranking for the first time and in the Franchise Times Top 400 Ranking for the second year in a row.
In an interview with Age of the Chain StoreRicardo Azevedo, CEO of Woof Gang Bakery & Grooming, outlined the company’s growth and how it differentiates itself by creating a unique experience for pets and their parents.
Woof Gang has reached a new milestone with its 300th store. What has been the overall strategy when it comes to growth, and how does it differ from other pet franchises?
Woof Gang’s approach to growth is truly unique, driven by our integration of services and products. Interestingly, a significant 66% of our focus is on pet grooming, a source of great pride for us. Our premium grooming services are delivered by expertly trained groomers who provide a top-notch experience. In addition to grooming, we offer a wide range of high-end retail products, from nutritious pet food to delicious gourmet treats and even specialty healthcare items such as of CBD.
What truly sets us apart from competitors in the pet franchise industry is our holistic approach, which allows us to fully meet the diverse needs of pet owners and their beloved companions. Our growth strategy encompasses more than expansion. It’s about creating pet destinations in local communities, owned by local business owners who are in their store and interacting with their customers.
Each of our stores is designed to be The neighborhood pet store, spreading love and joy within the pet communities they serve. This unique local approach is a key driver of our brand’s continued growth and success.
