Highlights for the nation’s leading pet care franchise include growth, industry recognition and a No. 1 brand awareness ranking
WESTMINSTER, Colo., Jan. 26, 2024 /PRNewswire/ — Camp Bow Wow®, of North America leading pet care franchise, achieved tremendous success in 2023, welcoming over 5 million dog visits, growing its “Pack” with 12 new Camps opened and more than 60 in development. In addition, Camp Bow Wow has earned numerous industry awards and is ranked the No. 1 in unaided brand awareness in the doggy day care and boarding category.
Camp Bow Wow has grown to 216 open locations, including in new and existing markets, expanding its presence in California, Colorado, Florida, Indiana, Kansas, Louisiana, Maryland, Michigan and Nevada.
With its growing footprint, Camp Bow Wow is ranked No. 1 in unaided brand awareness for the second year in a row in a study completed by the brand in 2023. Camps continued to deliver world-class customer service in 2023, earning an average Net Promoter Score of 88 from clients.
Also in 2023, Camp Bow Wow is committed to enhancing technology to drive operational efficiency and a better customer experience. As part of these efforts, the brand debuted its new app that allows pet parents to request reservations, watch their Campers play and socialize, upload vaccination records, manage care information, purchase day care packages and more. Since its release, the app has had over 300,000 unique users.
To further streamline Camp operations, Camp Bow Wow has also introduced new technology within the Camps that increases the level of efficiency. This technology allows for continuous communication of the dog’s status and activities between front desk team members and staff caring for Campers.
“With a mission of Making Dogs Happy, we continue to strengthen our offering as a brand by delivering the latest customer service innovations that provide peace of mind for our pet parents while providing the highest level of care to pet each of our Campers,” said Camp Bow Wow President Julie Turner. “As we enter 2024, we remain focused on the future as a leader in the pet care industry, bringing additional Camps to new markets, serving more customers and continuing to elevate our brand. All this is possible because of the incredible partnership we have with our franchise owners and our unwavering commitment to their success.”
The company also celebrated a milestone for its Bow Wow Buddies Foundation® in 2023. Reached by the nonprofit organization $1 million provided life-saving veterinary care for more than 900 dogs from 260 rescues and nearly 650 families over the past eight years. In the past year alone, the Foundation has grown $225,000which allows it to help more than 150 dogs in total North America.
The leading pet care franchise received industry recognition, listings and awards in 2023 that include:
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Entrepreneur Magazine’s Franchise 500® and 10+ Club (ranked for 15 consecutive years)
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Franchise Times Top 400®
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Franchise Update Media’s Innovation Award for Most Innovative Use of Data
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IFA Franchisee of the Year and Multi-Unit Franchise Magazine’s MVP Influencer Award for Husband-and-Wife Team for Camp Owners Jason and Scarlett Dalton
Looking ahead to 2024, Camp Bow Wow plans to open 20 new Camps with agreements in place for over 60 locations in the coming years. The brand is constantly looking for new franchise owners to expand from coast to coast as a whole California, Washington, Florida, Illinois, Maryland, Massachusetts and more.
“In 2023, our brand achieved tremendous results, and we look forward to next year as we continue to grow into new markets,” said Camp Bow Wow VP of Development Todd Haavind. “Pets are family more than ever, and with dog ownership at an all-time high, the pet care industry is poised for incredible growth for the coming years. year. Now is a great time to join our Pack, and we welcome new franchise owners who will deliver industry-leading service within their communities.”
Franchise opportunities remain available nationwide to care for dogs from coast to coast. More information on startup costs, fees and requirements is available at https://www.campbowwow.com/franchising/.
About Camp Bow Wow
Westminster, Colorado-based Camp Bow Wow is of North America leading pet care franchise, with more than 200 locations in 40 states and Canada. Since 2000, the Camp concept has provided the highest level of enjoyment, safety and service for its Campers and peace of mind for their parents. Dogs play together in an open-play environment, and pricing is inclusive. In addition to day care and overnight boarding, the company also offers personalized enrichment opportunities, grooming services and a reward-based dog training program. The Camp Bow Wow brand family also includes The Bow Wow Buddies Foundation®, a 501(c)(3) nonprofit organization dedicated to providing emergency medical care funding to homeless dogs or those parents can’t afford their vet bills. Camp Bow Wow, a wholly owned subsidiary of Mars, Incorporated, since 2017, has been ranked on the Entrepreneur’s Franchise 500 list for 15 consecutive years. For more information, go to www.campbowwow.com.
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Origin Camp Bow Wow
