Global lifestyle apparel and accessories True Religion will launch its first collection for pets. In partnership with Wiesner Products Inc. under its pet division, Paw NYC, the license will cover True Religion-branded products for both dogs and cats, launching in Spring 2024. Products under license include pet clothing, bedding, toys, collars, leashes, harnesses, feeders, and cold weather accessories. Two seasonal collections will be made annually.
The pet accessories business is seeing steady growth worldwide and is estimated to be worth just over $32 billion by 2028, up from $20.5 billion in 2022. True Religion Pets will be available at truereligion.com as well as select specialty retailers.
“At True Religion, we love our pets. Now they will dress as stylishly as our customers,” said Michael Buckley, Chief Executive Officer, True Religion. “Wiesner has been an excellent partner with True Religion for many years and we are excited to enter what we all see as an exciting—and evolving—new business category.”
Wiesner Products Inc. is a New York-based industry leader in the design, marketing, sourcing, and distribution of footwear, socks, accessories, sleepwear, apparel, and home goods. It is the licensee for many brands, including Airwalk, Aerosoles, and Sharper Image. Its Paw NYC division specializes in all things cat and dog related, including beds, toys, clothing, and feeding supplies.
“We know there are many loyal True Religion customers who want their pets to look as unique as they are,” said Mike Tawil, VP of Wiesner. “We take great pride in incorporating key trends into our pet products and look forward to bringing True Religion’s iconic brand heritage to life in an exciting and frankly, super cute, pet collection.”