Hill’s Pet Nutrition, a subsidiary of Colgate-Palmolive and global leader in science-led pet nutrition, for the seventh consecutive year will serve as the lead national sponsor of Clear The Shelters, the pet adoption and donation initiative of NBCUniversal Local hosting the 10th annual nationwide campaign in August . 10 through September 10. Since 2015, Clear The Shelters has helped more than one million pets find new homes and raised millions of dollars for shelters and rescues.
“Hill’s Pet Nutrition is an incredible, long-standing advocate for vulnerable pets and the shelters and rescue communities across the country that care for them,” said Bruce Kallner, SVP of Business Development, NBCUniversal Local. “Their sponsorship of Clear The Shelters has been a key driver of the expanding impact of the campaign and the milestones we have celebrated. As we enter our 10th year, we are once again grateful for the contributions and wonderful partnership of Hill’s Pet Nutrition.”
To support Clear The Shelters’ 10th anniversary, Hill’s Pet Nutrition will provide adoption kits to help new pet parents and their pets get a healthy start in their new life together. Kits containing starter bags of Hill’s science-led nutrition, coupons, pet care tips and other supplies will be available at select shelters during the campaign.
“Addressing the growing challenge of the overcapacity crisis occurring in our nation’s shelters requires a team effort, which is why Hill’s Pet Nutrition is proud to continue our support of the Clear The Shelters campaign,” said Yvonne Hsu, US President and General Manager at Hill’s Pet Nutrition. “Supporting the important work of animal shelters for the pets in their care is a priority for the Hill as we work toward our shared goal of connecting more shelter pets with loving families .”
Clear The Shelters aligns directly with Hill’s Pet Nutrition’s mission to support shelter pets in need through Hill’s Food, Shelter & Love program, which works with shelters 365 days a year by providing science-led nutrition to feed the pets in their care, as well as financial support and other needed resources such as pet food for community food pantries. For more than 20 years, Hill’s Food, Shelter & Love program has provided more than $300 million in food to shelters across North America, and helped more than 14 million pets find new homes . To learn how Hill’s Pet Nutrition supports shelters and pets, visit Hill’s Food, Shelter and Love.
As part of the Clear The Shelters initiative, NBC and Telemundo-owned and affiliated stations across the US and Puerto Rico will partner with animal shelters and rescue services in their communities to promote the adoption of pets and raise the necessary funds. To mark the campaign’s 10th anniversary, donations to participating shelters and rescues can be made at ClearTheSheltersFund.org from August 1 through September 30.
The 2023 Clear The Shelters campaign led to more than 158,000 adoptions – bringing the all-time adoption total past one million – and raised more than $575,000. More than 1,400 shelters and rescues representing 49 states and territories, including the District of Columbia, Puerto Rico and Guam – along with 152 NBC and Telemundo stations – participated in last year’s campaign between August 1 to 30.
For more information on Clear The Shelters, including participating animal shelters and rescues, along with details on local events, visit ClearTheShelters.com and the Spanish language site DesocuparlosAlbergues.com.
Follow Clear The Shelters on social media:
X: @ClearTheShelter
Instagram: cleartheshelters
TikTok: @cleartheshelters
Hashtags: #ClearTheShelters and #DesocuparLosAlbergues
