Pet Circle has announced a new campaign aimed at pet parents who use activations and more than “$50,000 worth of pet products”.
The announcement:
Pet Circle, Australia’s largest online pet supplies store, is delighting pet parents with its first, large-scale WOW Moments marketing campaign, spanning social media, OOH and experiential.
Using its award-winning WOW Moments program, known for creating ‘feel good moments’ that surprise and delight customers, Pet Circle’s latest campaign is designed to give back to the dedicated community of pet parents. The campaign will include a series of unique and engaging activations, with over $50,000 worth of pet products up for grabs.
Pet Circle will kick off the campaign by offering free personalized pet photos and distributing free pet toys via street poster supersites in key locations across Sydney from July 14 – 27, in partnership with Streetfighter Media. These interactive street posters, which draw from a popular social meme and showcase pet photos in Sydney petfluencers’ WOW Moments, will offer a burrow plush toy every day in Bondi, Surry Hills, Leichhardt, and Parramatta.
The culmination of the campaign is a Christmas in July mystery box giveaway featuring over $50,000 worth of pet products. Pet parents will have the chance to find mystery boxes filled with a variety of toys and lifestyle products and a $50 Pet Circle voucher, in Sydney on July 20 and Brisbane on July 27.
“Providing exceptional value for our customers is something we do every day at Pet Circle – by offering the best prices on our range of products and giving back through our WOW Moments program. We know the rising cost of living has been a challenge for many pet parents this winter, so we want to bring our WOW Moments program to the wider world, and surprise our community with winter joy,” said Ella Lymbereas, VP of marketing and brand at Pet Circle.
“Our “Christmas in July” themed giveaway, with over $50k worth of products up for grabs, aims to celebrate the special bond between pets and their families, and help alleviate some pressure on a $50 Pet Circle voucher in every box.”
Source: Pet Circle
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