Monge Georgia, an Italian company that offers food for dogs and cats, has been awarded the Golden Brand, the country’s most prestigious domestic business award, for being the favorite animal feed brand.
The company’s CEO, Zurab Dzidziguri, sat down with Golden Brand to introduce the newcomer company to the awards, review the dynamics of its development in the market, and share some future plans. He also promised that Monge products will be available in Georgia with a “wider range of assortment”.
Q. In the ‘favorite animal feed’ category, Monge Georgia won the Golden Brand award. What sets Monge Georgia apart from other companies, in your opinion?
A. Most of us tend to stick with what works best, especially when it comes to our pets. If you notice that your dog or cat is happy, healthy, and looks good after eating a food, chances are you will continue to choose the same food.
Monge superpremium food is an excellent choice for pet owners because it provides all the essential nutrients for the normal growth and development of pets. The food is well balanced and better than the regular options.
Monge food is not only for daily use; it also has special nutrition for nursing mothers, puppies, and kittens, and importantly, a therapeutic and healing diet.
In general, Monge food strengthens and maintains the pet’s health, improves activity, and protects against diseases.
Q. How has Monge Georgia in Georgia developed over the years?
A. Our company represents the Monge brand in Georgia since November 2020. During this time, we have observed it adapting to the European and global markets. Brand awareness and consumer trust are also increasing significantly, according to authoritative international publications and field research data.
Q. What types of products do you offer in Georgia?
A. In Georgia, Monge offers over 150 products for cats and dogs under seven different lines, including Monge Super Premium, Monge Gift, Monge Vetsolution, Monge BWild, Monge Gemon, Simba, and Lechat.
Q. Where can we buy Monge products in Georgia?
A. Monge products can be purchased at pet stores, veterinary clinics, and online platforms, with fast delivery service available throughout Georgia.
Q. How popular are Monge products in our country?
A. As shown by the habits of pet owners, industrial and properly produced food has gained its rightful place among Georgian consumers.
Monge products have become one of the most in-demand pet foods in Georgia and occupy leading positions in the market.
The food is made with the help of leading professionals and veterinarians in the field, which makes it easier for us to choose the best for our pets.
Q. Monge offers very unique and specific products, such as Dental Rabbit with peppermint and Dental Rabbit with sage. What are some other products that cater to the specific needs of our pets?
A. Monge food lines offer a unique opportunity for both cats and dogs to consume the same protein composition in dry, wet, and snack forms, which can reduce the likelihood of allergic reactions to your pets.
The products you mention are functional cat treats from the Monge Gift line. Dental treat is designed to remove dental plaque and prevent oral hygiene issues.
Monge Dental Rabbit and peppermint – these are snack pads with a crunchy outer layer and a soft peppermint filling, which promotes oral hygiene and keeps breath fresh.
As for Monge Dental Rabbit with sage, this soft sticks snack variety of fresh raw rabbit meat with the addition of sage also promotes oral hygiene.
Q. Please share 2023-2022 sales numbers and top selling products.
A. Based on the data for 2022-2023, Monge products experienced a growth of more than 140% in the Georgian market.
The best-selling products are animal proteins such as lamb, beef, turkey, chicken, and salmon.
Notable is the Monge VetSolution line of dietary complete feed intended for animals with special nutritional needs. This line is for neutered cats.
Additionally, canned ‘wet food’ in the form of pâté is highly recommended over dry food.
Q. What are the company’s plans for the future?
A. Our main goal is to prioritize the welfare of pets, who are now considered members of the family. Monge aims to continue providing customers with quality products that offer balanced, nutritious and delicious food options for cats and dogs, suitable for all breeds, sizes, age, and lifestyle.
In the future, Monge products will be available in Georgia with a wider range of assortment, and customers will be able to purchase them through various trade outlets and sales channels.
