LONDON — KatKin, a fresh cat food brand, has announced the appointment of Lloyd Page as chief marketing officer. Page will lead KatKin’s integrated marketing team and play a key role in its next phase of growth.
Prior to joining KatKin, Page served as chief marketing officer at Motorway, where he played a role in helping secure series B and C funding rounds. He also held senior roles at Moneysupermarket Group, where he helped support the brand through its successful relaunch, as well as Virgin Media and John Lewis.
According to KatKin, Page’s appointment comes at an important moment of growth for the brand as cat ownership is booming across the United Kingdom. Additionally, cat parents are spending more money on their beloved companions, providing an opportunity for KatKin’s fresh and premium nutritional products.
“KatKin’s mission is to change cat lives,” said Ed Westcott, co-chief executive officer of KatKin. “And we do this with our fresh food: 100% quality human meat, gently cooked to preserve nutrients and frozen to stay fresh. With Lloyd’s experience and expertise on our team, even more cat parents will hear about and understand the amazing health benefits of feeding fresh.
“Bringing our first chief marketing officer onboard will help us accelerate our growth. Spread our message. Change the cat food industry for the better,” he added. “And make sure more cats get the real meat they were born to eat.”
As the UK’s first and only fresh cat food brand, according to KatKin, the brand has fed more than 50 million meals to cats, to date. KatKin cat foods are made up of 100% human quality meat to mimic the cat’s ancestral diet. The foods are also free of grains and fillers, according to the brand.
“Cats are obligate carnivores; they were born to eat meat, and eating meat gives them the healthiest and happiest life possible,” Page said. “KatKin’s fresh recipes allow cat parents to feed their cats the best diet possible.
“I’m excited to join a business that defines and leads the fresh cat food category, significantly raising the standard of cat care compared to established legacy brands,” he added. “We have a huge opportunity to drive awareness and understanding of the benefits of eating fresh, and I can’t wait to work with the purpose-driven, passionate team at KatKin.”
Read more about personnel changes throughout the industry.
